Engaging with the hottest trend for 2019, and how you can introduce it to your wardrobe.

Desert Shirt and Skinny Fit Striped Jean

Needing a wardrobe update? In love with practical pieces? Fashion meets function in this huge trend for 2019…


Design with Ease

Utilitarian: designed with practicality in mind.”

This huge trend is designed to provide wearers with comfortable, practical, versatile clothing. Maintaining it’s prominent past influence, military undertones are seen in design, with boiler suits, cropped jackets, cargo pants, patch pockets and bomber jackets emerging as key shapes. Fashion features bum bags, earthy hues and practical elements, ensuring your wardrobe is constantly on trend, and functional.

Cargo Trouser and Ribbed Jersey from Miller & Whitelaw

Catwalk Influence


With brands such as Celine and Valentino showcasing incredible Spring-Summer practical trenches, the trend develops for Autumn-Winter, reimagined with denim in dark shades and khaki coming heavily into play. Hot pops of accent colour are seen on trimming, stitch details and pockets. Although this trend is specifically designed to offer functionality over all, don’t worry as designers have ensured pieces are exciting, eye-catching and alluring, with chunky details to fit perfectly into your timeless wardrobe.


The absurd becomes practical, with multiple pockets, interior and exterior, functional zips, buttons and patches and multi-wear garments. Designers are taking this trend to the extreme, enamouring customers with a plethora of options.


The Oversized Influence

The clothes were designed to look powerful, strong, imposing.”

With styling usually a comfortable fit, Utilitarianism incorporates a masculine shape. Relaxed garments such as oversized shirts, cocoon coats and exaggerated sweaters all feature heavily in this trend, making it great for Autumn-Winter and perfect for layering. This trend goes hard, not home, with roomier fits, dramatic proportions and extravagant silhouettes. The ease of movement in these garments makes for tangible wearability and an all-day aesthetic that never gets tired. With the infusion of menswear saturating the womenswear market in modern day, it’s unsurprising the oversized influence has spilled over into other trends.


Get Inspired : STYLING


With this trend featuring oversized pieces and sometimes a masculine aesthetic, cinching in the waist with a chunky leather belt can make the outfit look more feminine and accentuate your figure.


Layer up this trend with coats, jumpers and cardigans with cargo pockets. Military or bomber styled jackets add maximum effect.


Infuse with a pop of colour. A bright lucerne red works beautifully in small doses alongside desert hues, such as khaki, browns and nude beiges. Don’t be afraid to inject a vibrant colour to spice up the palette!


Don’t overdo it – choose a key piece and work around it, incorporating colours from the same palette. Most women choose a statement jacket, but don’t shy away from the oversized shirt, or a boilersuit.


Don’t over-accessorise the attire: Utilitarian is designed to be practical alone, additional faff distracts this, and combined with the buttons, brass additions and functional zips, further accessories are usually not required.

Belt Bag, £354, JW Anderson
Trenchcoat, £795, Joseph
Jacket, £395, BOSS from Hugo Boss

An easy to follow, functional, exciting trend that’s sticking around for a while, it’s time to get on board with this adaptable, military inspired trend – don’t forget to add your own quirks and own the look!


How are you going to style your Utilitarian wardrobe?

Size Guide